General concepts about the course, collapse of the Ottoman Empire, leading to National Struggle, congresses, Sevres Treaty, wars, opening of Turkish Great National Assembly, Mudanya Armistice, Lausanne Treaty discussions.

Abolishment of sultanate and declaration of Republic, strategy and importance of Turkish Revolution, financial, social, legal, educational and cultural renovation, experiments for multi- party system, Turkish foreign policy during Atatürk?s term, basic principles of Atatürkism.

This course aims to present basic concepts and different approaches related with management and leadership and also to help students to become knowledgeable in this area. In this course, management, manager, and leadership concepts, meaning and importance of leadership in management, similarities and differences between leaders and managers, influencing employees, power and sources of power, different leadership approaches, implementation of effective leadership will be analyzed.

The aim of this course is to provide the students with the knowledge and practicality about basic hardware, operating system and office applications and especially excel in order to be able to use computer programs in an administrative and operational manner.

As a general introduction to communication, the course includes the introduction of communication types, their characteristics, usage areas and components. Students will learn about various types of communication such as interpersonal communication, body language, group communication, interpersonal relations in institutions, protocol and rules of social behavior and public communication. At the same time, they will learn the development, history and characteristics of mass communication technologies as mediated communication types.

This course aims to develop verbal and written expression skills of students in order to design, implement and evaluate every communication effort properly.

This course aims to examine how art communicates, how art works can be analyzed and interpreted as a cultural product, and the relationship between art and society in historical context.

With the communication theories course, students will learn about mainstream and critical theories related to mass communication. Models, discussions and theories on mass communication since the beginning of the discipline will be discussed in many aspects and the students will have a general knowledge about the theoretical studies and discussions in the field of communication.

In the course basic principles and practice of social research are offered to students. The aim of the course is to introduce students of communication to the concepts of research and statistics; to instruct types of survey; to acquaint concepts of data collection, universe, sampling and measuring; to teach basic statistics analysis.

This course offers students to gain in-depth knowledge of creativity, learn how to solve problems, identify opportunities and generate creative ideas. The purpose of the module is to provide an overview of current trends and techniques regarding creativity and enhance the ability of the students in thinking out-of-the-box.

This course is designed to discuss the basic approaches, principles and theories in the field of ethics. Topics are discussed in relation to historical processes and social contexts.

The aim of this course is to introduce students to the basic concepts of communication law and to assist them comprehend the link between fundamental rights and freedoms and the field of communication as well as in gaining knowledge about intellectual rights.

This course aims to introduce students to entrepreneurship and related concepts and thus to develop an awareness about an entrepreneurial career path. Students will be provided with the information needed to plan, launch, and grow a start-up business from ideas to reality. The course also equips them with the skills necessary to succeed as an entrepreneur such as developing a business plan (business model canvas), obtaining financing, and finally marketing a product or service.

The main purpose of this course to create awareness among students about "career"; It helps students to make a career planning
compatible with their future goals by making them aware of their interests, individual skills and values.
In addition, another purpose of the course is to help students discover what they can do during their education in order to identify areas
where they will be productive and happy after graduation. To help them gain knowledge about different sectors in which they can work
after graduation, and to gain awareness of the need to develop their knowledge and skills during their studentship in a way that is
compatible with the requirements of the relevant sectors.

Business and economics, forming a business in global markets, general management in business, human resource management in business, accounting and finacial activities in business, marketing management in business and economics in addition to social responsibility, ethics and law in business.

This course aims to improve students' expository reading and writing skills. Structural elements of a text, collocations, connectors, sentence heads and phrases for more effective expression are among the subjects to be studied. Texts that are related to the field are selected to be used as course material to motivate and involve students. This course also introduces students with basic terminology in their fields.

This course aims to improve students? analytical reading and writing skills. Texts that are related to the field of computer engineering and software engineering are selected to be used as course material to motivate and involve students. Students read and analyze texts and produce their own texts that involve their responses to the input they receive. This course also introduces students with basic terminology in their fields.

This course is designed to help students enhance their ability to think critically while they familiarize themselves with some philosophical questions and themes. The two main objectives in this course are to get the students acquainted with the thoughts of some prominent philosophers and to enhance their interest and knowledge especially on ethical questions having implications for human relations.

This course is designed to focus on the competencies needed for the planning and implementation of a successful advertising programme This course focuses on the place of advertising in marketing communication. The concept of advertising, historical development process and importance of advertising within market economy will also be discussed, as well as the functions of advertising, advertising research and advertising media.

This theory-based course aims to introduce students to the basic principles of Public Relations as a management function and its uses for the achievement of organizational objectives, as well as to facilitate organizational change. Students will also learn how to develop, execute, and evaluate organizational programs that promote the exchange of influence and understanding among an organization?s constituent parts and publics.

This course is designed to serve as an introduction to the basic principles of marketing, theories and the application of these principles. The course provides students a broad understanding of the changing definition marketing and the role of marketing in the society. The aim of this module is to equip students with the of the concepts and frameworks of marketing. course content is structured around real-world examples and discussions that will help students develop skills of critical analysis and problem-solving.

In this course, students will learn how to develop strategies and tactics within the context of public relations and marketing. This course aims to create awareness for students to have knowledge about the differences between strategy and tactics. Designing public relations and marketing strategies and tactics in accordance with objectives of communication efforts will be examined in detail.

This course will discuss the role of corporate communication as a management function and define the target groups of corporate communication. It will help students grasp the principles and practice of corporate communication and introduce the tools available for internal communication. The course will elaborate on horizontal, vertical and diagonal models of corporate communication, leadership communication, change communication, organizational climate, corporate culture and corporate identity.

In this course, students will be developing their writing skills on Public Relations and Advertising. They will learn about different writing techniques and design text by using different platforms in Public Relations, they will learn persuasive message design in advertising as well.

The course aims to provide the students with a deeper understanding of the political, economic and social impacts of the media. In this course, subjects such as social production of meaning and the role of media in this process, concepts such as discourse, hegemony, ideology, gender and media relations, media literacy, alternative media will be discussed. In this way, it is aimed that the students can put the information they have learned in relation to the media in a social context and have a critical point of view.

The purpose of this course is to introduce the concepts and strategies belonging to brand communication such as brand proposition, emotional marketing message strategies and analysis of repetition.

This course aims to enhance students? rhetorical skills such as invention of ideas, determining the strategy to persuade a specific audience, and specifying organization and style of content for improved delivery.

This course aims to provide students with the knowledge and practice of Aristoteles? rhetorical elements of ethos, pathos and logos. Ethos is defined as a means of convincing an audience through the author's credibility or character. Pathos or the emotional appeal, serves to persuade an audience by appealing to their emotions. Logos is the appeal of logic, means to convince an audience by use of logic or reason.

Persuasion has been a common denominator in the areas of economics, politics, religion, business and interpersonal relations. Especially, persuasion has great potential where the competitive environment exists. It pervades our daily lives. Persuasive message strategies are frequently used in advertising as a strong marketing communication tool. This course is designed to provide students basic understanding of persuasion in today?s world and gain understanding regarding use of persuasive premises in advertising.

The aim of this course is to analyse new media in the light of recent developments and its related topics. Some specific areas of new media and new literacy will be discussed. The future of the internet and how it is shaping the society are among the main objectives of the course. Its main goal is to give students critical thinking about the media tools that surrounded us.

The continuously changing relationship between business and society will be the main subject of this course. Businesses have new roles and responsibilities in today's world and the course aims to provide information about the new concepts of managing a business considering stakeholders' interests and corporate social responsibility.

The course will explore and discuss the management and the strategies for the successful organization of events. Starting by exploring the notion and the conceptualization of events, it will then outline the planning and the personnel management for events, and the strategic use of marketing and sponsorship. The core of the course will focus on event project management, budgeting and control of events, and logistics and staging of events.

This course aims to discuss the general perspectives related to intercultural communication. To gain a deeper understanding of when and why communicative intercultural misunderstandings occur is one of the main goals of this course. At the end of this course the students will be able to learn about the importance of cultural identity, comprehend verbal communication codes in different cultures and understand conflict in intercultural communication.

While print, radio and television ads still exist, traditional advertising's influence has decreased, forcing the marketing industry to consider new media avenues. Consumers are increasingly on the Internet to communicate, receive news, and purchase products. New media which is interactive and internet driven enables advertisers new strategies to reach consumers. This course aims to examine new media advertising and examples from Turkey and other countries.

This course aims to provide a mix of theoretical knowledge and practical skills to successfully engage in the production of events. It will include the acquisition of technical and personal skills that are necessary in order to manage the smooth delivery of a wide range of events as specialist conferences, workshops, exhibitons, international events and festivals. Students will be also able to lead and/or be part of an event production team and involved in the phases of conceptualization, staging, planning and evaluating the event.

This course examines representations of gender from the intersection of race, class, and sexual identity in the media. The ways in which various media forms and new media technologies (film, television, print journalism, advertising) reproduce, maintain, and challenge gender re-construction in society constitute the main question of the course. By addressing the role of technology in redefining the role of the individuals from "passive" readers to "active" participants, the course underlines the agency of the 'citizens' in participating or challenging the established problematic representations.

It is essential to understand consumers as a key factor for market success. This course aims to examine the cultural, social, psychological, and individual variables involved in consumer behavior within marketing practices.

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The study of all communication tools related to strategic planning and PR campaign design will constitute the core of this course, which aims to equip the students with skills necessary to develop a campaign idea, and prepare, design and evaluate each step of a campaign.

The course will discuss digital marketing strategies, theories and practices with a particular focus on social media marketing. It will include elements of strategic planning for social media applications and illustrate how they fit in the wider context of brand marketing communication. Attention will be also given to applied social media marketing practices in the areas of community, publishing, entertainment and commerce.

This course examines the objectives and use of the media. Topics cover basics of media planning and how media planning should be conducted to reach optimum efficiency. The topics studies and applied in the course are fundamentals and types of media, media objectives and strategy, target audience and media mix, reach and frequency, scheduling and seasonality, message style and message appeals, and budgeting.

In this course, basic concepts, processes, models and theories of interpersonal communication will be covered. This course aims to enhance students? knowledge and skills related to interpersonal communication. It also aims to improve students? understanding and management of interpersonal communication theoretically and practically.

Research is necessary for any public relations activity or campaign and is used to monitor and track, measure and assess, and finally evaluate public relations actions. Public relations practitioners have always been relied on research to see the impact of their production on publics. This course aims to examine the importance of social scientific research in Public relations and explain mostly used qualitative/quantitative methods.

This course aims to teach students every single step of advertising campaign process and provide them detailed knowledge to be able to design an effective communication effort. Students analyze steps of Creative briefing, market analysis, product/service analysis, target audience analysis, creative strategy, budgeting and evaluation and implement those strategies.

This course focuses on the external publics of corporations and tools for external communication. Within a stakeholder approach framework, the course will cover topics such as corporate image, reputation, branding, social responsibility, sponsorship, crisis communication, event management and media relations.

This course aims to develop students understanding of production processes involved in the execution of creative advertising. First, advanced theoretical aspects of advertising, branding and consumer behavior will be discussed to offer students with opportunities to create real-life creative advertisements. After planning strategy and copywriting process, students will learn how to produce a commercial according to briefs with fieldwork and in-class exercises.

This course will illustrate and explain the history of propaganda and persuasion and provide to its students the methods to analyze it. The understanding of propaganda and persuasion will be framed within the contexts of communication history, rhetorics, memory and cultural studies and include the discussion of practices that use use modern technologies and social media to spread national and international propaganda.

The main aim of this course is to assist the students comprehend the concept of consumption and consumption culture in a historical and social context. For this reason, the emergence and the evolution of consumer culture through technological, economic, and social changes and the strategies through which it spread all over the social life constitute the content of this course. In addition, consumer movements, alternative consumption styles and changing consumption approaches will be covered.

This course will cover all facets of corporate sponsorship from the planning and proposal development stage through to the implementation and evaluation stage of the program. The course will also focus on corporate sponsorship from the perspective of the corporate sponsor as a strategy focused towards supporting business objectives.

It provides an understanding of storytelling usage in traditional and new media for strategic purposes and a study of theoritical and practical application of it in public relations.

The definition, aims, characteristics and relations of various national and international institutions operating in the field of Public Relations and Advertising are covered by this course. Students will be able to recognize the different institutional structures in which they can pursue their professions, as well as the structure and functioning of the sectors to which they relate.

For Senior Project I students will be choosing a topic related with the PR domain and will be expected to research for their project. The student will have to prepare a file about the project and make a presentation about it.

For Senior Project II the student will be expected to research, develop and present about the practice-based part of the project, building on the work done for Senior Project I.

This is a theory-based course that includes the principles of marketing and consumer behavior in the axis of communication within the context of strategies and psychological processes. The main aim is to examine the underlying elements of consumer behavior and the effects of consuming.

In this era, where communication technologies are constantly changing and are renewed, this course aims to provide information about the recognition and use of contemporary digital technological tools with the sharing of theoretical information on new media. New media is an area that continues to be discussed and examined in many different ways. With this course, students will learn current debates and concepts on new media. They will also recognize the digital applications and tools made for different purposes.

This course introduces thoughtful self-assessment, career exploration, planning and follow-through with preliminary employment strategies. The philosophy of the course is that this process is ongoing, systematic, and aimed toward a fulfilling work life, which is part of student?s overall plan for personal development.

Social Marketing is a distinct marketing discipline, one that has been labeled as such since the early 70?s and refers primarily to efforts focused on influencing behaviors that will improve health, prevent injuries, protect the environment and contribute to communities. This course aims to explain basic concepts of social marketing, including definitions of key terms and how social marketing is different from traditional public health planning. Following theoretical background, social marketing strategies will be analyzed through case studies.

The aim of this course is to trace the evolving relationship between new media and the political process from three angles: the voter or the citizens, political parties and candidates, and media. How new media has transformed doing politics will be analyzed and discussed from different aspects.

Students from Public Relations and Publicity department have to attend the internship programme to be able to have a bachelors degree. Students will be able to integrate their theoretical knowledge with practice through their internship.

This course provides a sampling of problems and methods used by sociologists, with concrete examples from everyday life, history, and contemporary events.

In this course, the studies will be made about the understanding, explanation, reading and writing, various features of written explanation will be considered and examined with critical viewpoint. The punctuation marks which are the basis of the written explanation and writing rules will be made evident and the correct use of such rules for efficient and sound expression will be elicited.

In this course, the studies will be made about the understanding, explanation, reading and writing, various features of written explanation will be considered and examined with critical viewpoint. The punctuation marks which are the basis of written explanation and writing rules will be made evident and the correct use of such rules for efficient and sound expression will be elicited.

This is an introductory-level course to the fundamentals of digital image processing. It emphasizes general principles of image processing, rather than specific applications.

The aim of this course is to make students gain theoretical knowledge and application skills in visual identity design. With that purpose, theoretical knowledge on corporate identity in general and corporate visual identity, in particular, will be explained. Strategies and knowledge for translating corporate philosophy into visual forms, such as visual semiotics, visual rhetoric, and basic graphic elements will be introduced. Students will gain the skill to use vector-based graphic design software and be able to design corporate visual identity elements.

This course to learn the basic principles and the principles of Graphic Design. In this course, magazine ads, flyers and brochures for the design of page layouts will be taught. At the same time, typography, graphics and writing are taught to use arrangements with the drawing tools. Students will be design brochure and poster such as project work.

The aim of this course is to make students gain theoretical knowledge and application skills to develop a visual communication strategy and accordingly design visual materials. Students develop corporate identity strategy and make design practices for above the line (ATL) and below the line (BTL) corporate communication tools.

This course focuses on the production of visual content and aims to provide both theoretical and practical knowledge and skills for basic photography techniques, photo processing, screenwriting, shooting planning, filming and editing.