The purpose of this course is to provide the students with the modern management techniques that are used for sustainability of competitive advantage for business and give them up-to-date information. The main subjects of this course are business environment, organizational structure and management of culture, innovativeness and entrepreneurship, planning and decision-making

In this course, the stages of strategic decision-making, components of strategic management, the economic and noneconomic aims of the company, SWOT analysis, globalization and global strategies, the implementation of strategies will be explained in detail.

In this course, historical backgrounds of contemporary events and the problems they create will be considered with supporting studies of philosophical views which have formed our age. The social changes and developments at the world and our country will

It is aimed to design stages of a cinematography film one by one and to make film production of the students in this direction. The students complete the semester with a motion picture film that includes a film production scenario, all the stages on the screen.

The aim of the course is to understand the place and the importance of the text in audiovisual art activities; Students have the knowledge and skill to form a text that will be the basis for a visual auditory artwork by way of a question and / or a thought.

Film aesthetics; visual ontology, work-viewer dynamics, cinematographic images and reality,
cinematographic narrative and fiction as it deals with the basic problematics of cinema art. In this lesson will be discussed above on the thoughts of the different theorists and the dominant arguments of the film aesthetics.

This course examines socio-economic formations from the outset by studying their basic dynamics and considering modern society and its aftermath as arts and ideologies.

The lecture of Scientific Research Methods in summary is completely up to date guide to qualitative and social study design; data collection, analysis and reporting. The first
part of the course; surveys a range of methods for collecting qualitative data focusing on how these techniques are applied when conducting an actual study. The second half of the course, which covers the writing and publication of qualitative studies, clearly demonstrates how
qualitative methods used in actual practice.

In the course New Approaches in Public Relations and Advertising, recent developments in the field of public relations and advertising and related methods are followed. Also new strategies and trends in public relations and advertising are examined. Auxiliary sources, the newly released publications, digital media, business and social life, new approaches were followed on a regular basis and suggestions, solutions are produced.

This course analyse the relationship between advertising and brand identities in international context and investigates various practices throughout the world.

In this course, the basics of the concept of public opinion, public opinion orientation, propaganda tactics, the role of mass media in forming opinion, tactics will be
examined in the light of past and current examples.

The purpose of Brand Communication Management course is to make students develop strategic communication knowledge about brand positioning through
evaluation of brand concept; and evaluate to all actors of integrated marketing communication in this context. It will be developed an understanding of brand
and basic concepts about brand, how to build and manage a brand, also will be been able to criticize brand positioning strategies in terms of innovative strategy and brand message strategy, and they will be able to evaluate brand communication strategies through market practices.

Gelişen ve gelişmekte olan tüm ülkelerin küresel veya yerel boyutta yaşadığı veya yaşaması muhtemel olan kriz türleri incelenecek, kriz öncesi ve sonrası yapılması gereken çalışmalar, krize etkin ve acil müdahale, stratejik kriz planlaması ve yönetimi gibi konular incelenecek ve halkla ilişkiler departmanlarına düşen sorumluluklar belirlenecektir.

The course of philosophy of consumption aims the students to comprehend the culture of consumption, to understand theories, get the aspect which is critical and successive. With this course, the students will think the basic component of consumption philosophy comprehensively, get acknowledge about how and why consumption process has been managed, handle theories interested in this area widely, and get new view.

The purpose of Brand Communication Management course is to make students develop strategic communication knowledge about brand positioning through evaluation of brand concept; and evaluate to all actors of integrated marketing communication in this context. It will be developed an understanding of brand and basic concepts about brand, how to build and manage a brand, also will be been able to criticize brand positioning strategies in terms of innovative strategy and brand message strategy, and they will be able to evaluate brand communication strategies through market practices.

The aim of this course is to provide the students with a basic understanding of the basic concepts of civil aviation, civil aviation organizations (ICAO, EASA, EUROCONTROL, etc.) and legislation, airlines, airports and operations, aviation rules, air traffic authorities and all aspects of aviation management.

The purpose of this lesson to lecture students the principle theories and concepts in communication sciences and the methods used in communication researches.

Concepts and methods with regard to the common working fields of communication, media and culture subjects are discussed within the historical process. Based on the recent developments on the culture, media and communication studies, theoretical information are explained with the examples in the field of media and culture.

In this course, the concept of globalization according to various points of view and criticisms, will be examined. The economical, political, cultural and ideological dimensions of globalization, and the effect of international organizations while forming these dimensions will be discussed. The course aims to teach the culture as a interdisciplinary field and the theories, and to examine cultural transformation Dynamics according to these theories.

Communication History is an interdisciplinary which welcomes contributions adressing Press and society from the fifteenth century to the present . Its perspective is both historical and international,exploring all forms of serial puplications, covering a wide area of Press History during Ottomans and after.

The qualifying exam consists of two steps, written and oral. In order to continue the program, students must successfully pass on both stages.

Students who are that are succesful at the qualifying exam, propose their thesis that are suitable to scientific and ethical.

Students prepeare to Ph.D thesis in this term

The aim of the course is to understand the management of organizational development and change processes and identify the tools of individual and team development, to grasp the management of change with the help of case studies and applications

This course includes some topics such as the concept of corporate governance, corporate governance principles, the emergence process of corporate governance and the relationship between internal control system and corporate governance.

In this course, the concepts of leadership, leadership and motivation theories will be covered.

This course primarily focuses on the concepts of communication, conflict and negotiation, and covers leadership skills, time and meeting management, which have an important role in the management of conflict and negotiation process, factors affecting negotiation, conflict management, conflict management processes and techniques, factors affecting conflict management, negotiation process, negotiation strategies and tactics, negotiation skills, problem-solving, persuasion, effective communication, power-authority.

International Internal Audit Standards/ Auditing Standards (IFAC)/Auditing Standards (TURMOB) and Various Practice Examples. Cost Concepts and Classification/Cost Behaviors /Cost-Volume-Profit Analysis / Cost Allocation/Activity Based Costing/Standard Costing/Variable Costing/ Costs for Decision Making /Profit Planning, Monitoring and Management Process / Profit Planning and Basic Principles of Control / Capital Expenditures Planning and Control / Cash Planning and Control / Management Control Reports / Budget Variance Analysis/Application

This course is designed to examine the effect of the movement of thought, also known as critical theory developed around ?Frankfurt School? in the 1930s, on the critical perspectives within the scope of management and organization. In the international arena, the existence of the critical studies within the scope of management and organization are firstly based on Marx and Weber's theories in terms of the classical theories. Critical based different epistemological and ontological assumptions of Critical Management Studies (FYR) will be discussed in this course from the classical theories to the present day, mainly the Frankfurt School and later ?critical perspectives? affected by continental philosophy will be examined in a broader sense and as a whole to include FYR. Subjects of introducing instrumental use of knowledge; questioning of the concepts that are accepted natural and considered as if there is no alternative; the awareness of the researcher about what kind of role he has on the current issues and revealing the structures of domination will be discussed in relation with studies of management and organization of critical tradition as having four emphasis.

This class works the subjects related to the importance of marketing oriented perspective in companies and how to come to the forefront in the marketing struggle with integrated marketing strategies introduced with the ways to integrate it to whole structure.

First of all, the concept of strategy and its importance from the point of integrated marketing, basic factors those are effective on marketing sense will be examined, integrated marketing sense, the development process, organizational communication of integrated marketing, functions, and customer reflections, and finally integrated marketing strategies will be evaluated and assessments on them will be carried out and innovation emerging on the market and company with integrated marketing management will be focused.

This course introduces supply chain management concepts and models. The students are aimed at understanding the importance of co-ordination strategies in which all parties involved on supply chain are taken into account by going beyond organizational boundaries. Mathematical tools and techniques for modeling basic balance points and goals arising in decision problems are introduced. Supply chain dynamics (the bullwhip effect), supply chain design (flexibility, snooze), supply chain planning (location and distribution), and supply chain coordination (contracts, information sharing and incentives, demand forecasting) are among the topics discussed.

Importance of communication taking place in marketing activity is increasing day by day. Marketing, sales, advertising and PR are all complementary functions of the same process. Attended students would learn these functions and the integrated usage and to investigate theoretical and practical applications.

This course focused on the theories, concepts, strategies and processes of persuation. Students are going to examine persuasion strategies and processes in contemporary societies and their advertising, marketing, and public relations campaign in the applications. In addition, the role of language, culture, media and message content will focus on the issues.

The purpose of the Strategic Brand Management course aims students to develop strategic knowledge about brand positioning through evaluation of brand concept. Students will develop an understanding of brand and basic concepts about brand, how to build and manage a brand, also students will be able to criticize brand positioning strategies in terms of innovative strategy and brand message strategy, and they will be able to evaluate brand communication strategies through market practices.

This course focused on the corporate reputation management, communication management and organizational behavior. In addition, in what way to manage the institution's reputation and branding process, underlined the sample investigations, "reputation" of the concept includes in-depth evaluation.

The course aims to enable students to comprehend modern and postmodern marketing as well as the reflections of the developments made in the process from the modern to the postmodern and the needs of the new customer.

The purpose of this course is to enlighten the developing marketing concept. How web, mobile and other interactive platforms in the world of marketing are used and how they serve in the market will be discussed.

Corporate social responsibility (CSR) concept will be examined in detail in this course. CSR concept will be discussed on the basis of of similarities/ differences and connections with other communication practices like public relations, marketing communications and internal communications. Theoretical and historical development of CSR will be evaluated by considering ethical aspects. CSR concept will be discussed in terms of practices in national and international levels multi perspectively. The aims and functions of CSR practices will be analyzed with case studies and theoretical approaches.

This course aims to examine how political parties, political actors and candidates utilize marketing practices to win the elections and stay on task.

The aim of this course is to enable students to discuss developments, applications, theories and theorists in the field of editing within the historical development process with sample works.

This courses traces the historical development of the media studies and paradigms. With a specific attention to critical and cultural studies approach, the course discusses various theoretical approaches to the relationship between media, society and culture.

The aim of this course is to enable students to discuss the basis of the language of cinema that are the developments, applications, theories and theorists in the field of editing within the historical development process with sample works and within editing methods and techniques.

This course aims to discuss the social transformations within the framework of the concepts of communication and technology.

As a linguistic art, both theoretical as well as the student develops perceptual. Students will learn to look at art in a different direction: art and language, as a language of art. Course, all the cinematic elements appropriate linguistic structure, particularly films studied.

The aim of the course is to provide critical thinking on the role of popular culture and popular culture and the media about his relationship with the community.

This course aims to provide the students with the ability to analyze the theoretical and practical aspects of science fiction films. The traditional approach to the analysis of science fiction films is generally mythological, artistic and literary. While analyzing, the technologies of modern and postmodern periods should be examined in detail. In particular, there is a need for theoretical knowledge based on relativity and quantum mechanics and explanations based on them. The course includes a holistic approach to analysis including scientific, historical and structural critics.

This course aims to provide the students with the ability to analyze the theoretical and practical aspects of digital culture. The traditional approach to the understand of digital culture is generally based on modernist .While analyzing, the technologies of postmodern period should be examined in detail. In particular, there is a need for theoritical knowledge based on network theories and explanations based on them. The course includes a holistic approach to analysis including postmodern age, network theories, network generation and digital culture.

Mass production and consumption of music and its transformation into a product that can be bought and sold in the era of industrialisation, affects the music-culture relation as well as the music-society relation. This course that handles music in context of the changes in production and consumption, aims to analyse the cultural dynamics of popular music as a consumption tool.

Main periods, waves, directors and film production phases of Turkish Cinema will be handled from historical, economical, ideological and aesthetical perspectives. Contemporary directors of Turkish Cinema and the new tendencies in film production will be handled.

In this course, new dynamics emerging in private and public spheres in the globalising world will be discussed in relation to production and consumption variables and their impact on political structures will be evaluated.

In this course, concepts, theories and approaches in classical sociology will be covered. The focus will be on the theories produced between sociology's emergence as a scientific field and mid-20th century. The theories that will be studied in detail are the theories of following founding sociologists: Saint Simon, Comte, Spencer, Durkheim, Marx and Weber.

Science, technology and techno-science will be examined in historical, social and cultural contexts. The relationship between sociology of knowledge and science-technology-sociology relation, information society and techno-science topics will be covered.

Antagonistic relationships, construction of collective and individual identities, social identity and self, old and new social movements are the main topics in this course.

Antagonistic, agonistic and deliberative political approaches, the crisis of representative democracy, citizenship and globalisation are the main subjects of this course. In this context, industrial and democracy revolutions in Western Europe, politics/power struggles in the world and in our region will be discussed.

Sociology of art which is a subfield of sociology, scrutinizes the social world of art and aesthetics. In this class, art and aesthetics, knowledge, culture and science will be associated; their interaction with each other and the conditions of art and design's prominence in the global world will be discussed

In this class, the factors that cause migration, social consequences of internal migration and emigration, migrants' connection with space, the role of different cities in the construction of migrant identity and the transformation of cultural identities as a result of migration will be studied.

In this course, popular culture and its social effects will be scrutinized. Using popular culture's different distributors such as cinema, television, music, fashion, books, magazines and internet, how popular culture is produced, how it is shared with others and how it is consumed will be discussed with examples from different countries.

In this course, the relationship among the social structures, mind, knowledge production and ideologies will be studied. In addition to classical theories and approaches in sociology of knowledge, the recent and contemporary perspectives will also be discussed.

Various studies from Turkey and around the world on the recent theoretical approaches in gender, the construction and change of the identities of woman and man will be examined.

This course will examine cultural studies approach as it emerged in Britain and spread to other countries. Students will be exposed to the interdisciplinary nature of cultural studies, and its openness to global as well as local contributions.

In this course, topics such as urban communities and institutions, the evolution of cities in Europe and Asia, feudal-traditional, early modern, industrial and global cities, urbanization and the theories of urban growth, satellite urbanization, urban transformation, security, gated urban communities will be examined in a historical and comparative way.

In this course, the ways religions are perceived and identified within the social reality, individual and collective meaning attribution and application processes will be studied in terms of the relationship between society and religion.

Does art also change along with social change, is it necessary? Is art a witness of the history?

In this course, opinion leaders who can change the status quo by their own efforts and experiences are taken as models, oppositions to these leaders in society are examined.

This course traces back the birth of Yeşilçam Cinema, its development, its periods, the trends it took part in, the attempts of creating the language of Turkish Cinema, national cinema, white cinema, social realist cinema and the contributions of the directors Muhsin Ertuğrul, Lütfü Akad, Metin Erksan, Halit Refiğ, Memduh Ün, Atıf Yılmaz, Yılmaz Güney, Yücel Çakmaklı and Yavuz Turgul to the Turkish Cinema.

This course starts from the fact that cinema is an art of narration while tracing the dramaturgical structure of narration in classical techniques and practices.