The lecture of Scientific Research Methods in summary is completely up to date guide to qualitative and social study design; data collection, analysis and reporting. The first
part of the course; surveys a range of methods for collecting qualitative data focusing on how these techniques are applied when conducting an actual study. The second half of the course, which covers the writing and publication of qualitative studies, clearly demonstrates how
qualitative methods used in actual practice.

In the course New Approaches in Public Relations and Advertising, recent developments in the field of public relations and advertising and related methods are followed. Also new strategies and trends in public relations and advertising are examined. Auxiliary sources, the newly released publications, digital media, business and social life, new approaches were followed on a regular basis and suggestions, solutions are produced.

In the course Communication Theories; the historical development and the importance of of public relations and advertising will be thought. Until now, the process that new approaches, models are examined and discussed. The relationship with other disciplines of public relations, social
and institutional role will be questioned.

This course analyse the relationship between advertising and brand identities in international context and investigates various practices throughout the world.

In this course, the basics of the concept of public opinion, public opinion orientation, propaganda tactics, the role of mass media in forming opinion, tactics will be
examined in the light of past and current examples.

In Ph.D Seminar course, students make research for a Ph.D thesis that may contribute to the fields of public relations and advertising under the supervision of their advisors. Also, this course includes individual meetings of the students with their thesis advisors about the research and readings for the Qualifying Exam.

Students are obligied to pass the qualifying exam which includes main public relations and advertising courses. Students whom are qualified at the written exam and interview are accepted successful.

Students who are that are succesful at the qualifying exam, propose their thesis that are suitable to scientific and ethical rules in public relations and advertising.

Students prepare their individual and unique Ph.D thesis under the supervision of their advisors.

In our globalizing world, intercultural communication effectiveness, the main variables, with emphasis on coexistence of different cultures and strategic approaches to be examined to ensure that the social contract. the problems and solutions will be identified.

Gelişen ve gelişmekte olan tüm ülkelerin küresel veya yerel boyutta yaşadığı veya yaşaması muhtemel olan kriz türleri incelenecek, kriz öncesi ve sonrası yapılması gereken çalışmalar, krize etkin ve acil müdahale, stratejik kriz planlaması ve yönetimi gibi konular incelenecek ve halkla ilişkiler departmanlarına düşen sorumluluklar belirlenecektir.

The course of philosophy of consumption aims the students to comprehend the culture of consumption, to understand theories, get the aspect which is critical and successive. With this course, the students will think the basic component of consumption philosophy comprehensively, get acknowledge about how and why consumption process has been managed, handle theories interested in this area widely, and get new view.

The purpose of Brand Communication Management course is to make students develop strategic communication knowledge about brand positioning through evaluation of brand concept; and evaluate to all actors of integrated marketing communication in this context. It will be developed an understanding of brand and basic concepts about brand, how to build and manage a brand, also will be been able to criticize brand positioning strategies in terms of innovative strategy and brand message strategy, and they will be able to evaluate brand communication strategies through market practices.

The purpose of this lesson to lecture students the principle theories and concepts in communication sciences and the methods used in communication researches.

Concepts and methods with regard to the common working fields of communication, media and culture subjects are discussed within the historical process. Based on the recent developments on the culture, media and communication studies, theoretical information are explained with the examples in the field of media and culture.

In this course, the concept of globalization according to various points of view and criticisms, will be examined. The economical, political, cultural and ideological dimensions of globalization, and the effect of international organizations while forming these dimensions will be discussed. The course aims to teach the culture as a interdisciplinary field and the theories, and to examine cultural transformation Dynamics according to these theories.

Communication History is an interdisciplinary which welcomes contributions adressing Press and society from the fifteenth century to the present . Its perspective is both historical and international,exploring all forms of serial puplications, covering a wide area of Press History during Ottomans and after.

This lecture by showing the difference brand from product explain what is brand, why is so important and the meaning of brand for consumers and underline the developed strategies in order to manage correctly. Also gives details of identity and image to explain how to create and perceive brand equity. During the lecture, practices that depend on brand management and various brand simulations are evaluated.

The aim of the course is to understand the management of organizational development and change processes and identify the tools of individual and team development, to grasp the management of change with the help of case studies and applications

In this course, the topics such as how to develop new ideas, prepare the business planning and improve the innovation will be examined.

Dersin içeriği, doktora öğrencilerine bilimi tanımlamak, bilim ile sosyal bilimlerin ilişkilerini anlatmak, araştırma yol ve yöntemlerini açıklamak, veri analizleri ve istatistiksel teknikleri öğretmektir. Dersin kapsamı içinde şu konular işlenecektir: Bilimin Tanımı ve Sosyal Bilimlerde Araştırma, Araştırma Tasarımı, Veri Toplama ve Analizi, Verilerin Özetlenmesi, Hipotez Testleri, Güven Aralıkları, ANOVA Analizi, Çok Yönlü ANOVA Analizi, Korelasyon ve Regresyon Analizi, Çoklu Regresyon Analizi, Örnek Uygulamalar. Açıklayıcı Faktör Analizleri, MANOVA Analizi (Çok değişkenli ANOVA Tekniği), Gruplandırma Yöntemleri, Yapısal Eşitlik Modeline Giriş, Yapısal Eşitlik Modeli Yazılımlarının Tanıtılması (AMOS), Yapısal Eşitlik Modeli Yazılımlarının Tanıtılması (EQS), Doğrulayıcı Faktör Analizi (Confiratory Factor Analysis), Path Analizi, Yapısal Eşitlik Modelleri ile Etkileşimin İncelenmesi, Öğrenci Araştırma Modelleri ve Analizlerine İlişkin Sunumlar.

International Internal Audit Standards/ Auditing Standards (IFAC)/Auditing Standards (TURMOB) and Various Practice Examples. Cost Concepts and Classification/Cost Behaviors /Cost-Volume-Profit Analysis / Cost Allocation/Activity Based Costing/Standard Costing/Variable Costing/ Costs for Decision Making /Profit Planning, Monitoring and Management Process / Profit Planning and Basic Principles of Control / Capital Expenditures Planning and Control / Cash Planning and Control / Management Control Reports / Budget Variance Analysis/Application

This course is designed to examine the effect of the movement of thought, also known as critical theory developed around ?Frankfurt School? in the 1930s, on the critical perspectives within the scope of management and organization. In the international arena, the existence of the critical studies within the scope of management and organization are firstly based on Marx and Weber's theories in terms of the classical theories. Critical based different epistemological and ontological assumptions of Critical Management Studies (FYR) will be discussed in this course from the classical theories to the present day, mainly the Frankfurt School and later ?critical perspectives? affected by continental philosophy will be examined in a broader sense and as a whole to include FYR. Subjects of introducing instrumental use of knowledge; questioning of the concepts that are accepted natural and considered as if there is no alternative; the awareness of the researcher about what kind of role he has on the current issues and revealing the structures of domination will be discussed in relation with studies of management and organization of critical tradition as having four emphasis.

This class works the subjects related to the importance of marketing oriented perspective in companies and how to come to the forefront in the marketing struggle with integrated marketing strategies introduced with the ways to integrate it to whole structure.

First of all, the concept of strategy and its importance from the point of integrated marketing, basic factors those are effective on marketing sense will be examined, integrated marketing sense, the development process, organizational communication of integrated marketing, functions, and customer reflections, and finally integrated marketing strategies will be evaluated and assessments on them will be carried out and innovation emerging on the market and company with integrated marketing management will be focused.

This course introduces supply chain management concepts and models. The students are aimed at understanding the importance of co-ordination strategies in which all parties involved on supply chain are taken into account by going beyond organizational boundaries. Mathematical tools and techniques for modeling basic balance points and goals arising in decision problems are introduced. Supply chain dynamics (the bullwhip effect), supply chain design (flexibility, snooze), supply chain planning (location and distribution), and supply chain coordination (contracts, information sharing and incentives, demand forecasting) are among the topics discussed.

Importance of communication taking place in marketing activity is increasing day by day. Marketing, sales, advertising and PR are all complementary functions of the same process. Attended students would learn these functions and the integrated usage and to investigate theoretical and practical applications.

This course focused on the theories, concepts, strategies and processes of persuation. Students are going to examine persuasion strategies and processes in contemporary societies and their advertising, marketing, and public relations campaign in the applications. In addition, the role of language, culture, media and message content will focus on the issues.

New Trends in Advertising course examines advertising new trends in the globalized world and also focus on advertising strategies updated. This course aims students to have theoretical knowledge about the new advertising ideas and practices and also learn about advertising in the national and international level.

The purpose of the Strategic Brand Management course aims students to develop strategic knowledge about brand positioning through evaluation of brand concept. Students will develop an understanding of brand and basic concepts about brand, how to build and manage a brand, also students will be able to criticize brand positioning strategies in terms of innovative strategy and brand message strategy, and they will be able to evaluate brand communication strategies through market practices.

This course focused on the corporate reputation management, communication management and organizational behavior. In addition, in what way to manage the institution's reputation and branding process, underlined the sample investigations, "reputation" of the concept includes in-depth evaluation.

The course aims to enable students to comprehend modern and postmodern marketing as well as the reflections of the developments made in the process from the modern to the postmodern and the needs of the new customer.

The purpose of this course is to enlighten the developing marketing concept. How web, mobile and other interactive platforms in the world of marketing are used and how they serve in the market will be discussed.

This course aims to examine how political parties, political actors and candidates utilize marketing practices to win the elections and stay on task.

This course?s objective is to survey developments in world cinema during the 1990s, covering key national as well as international film movements, principal directors, and aesthetic concepts by situating them within broader social, political, and cultural contexts.