General concepts about the course, collapse of the Ottoman Empire, leading to National Struggle, congresses, Sevres Treaty, wars, opening of Turkish Great National Assembly, Mudanya Armistice, Lausanne Treaty discussions.

Abolishment of sultanate and declaration of Republic, strategy and importance of Turkish Revolution, financial, social, legal, educational and cultural renovation, experiments for multi- party system, Turkish foreign policy during Atatürk?s term, basic principles of Atatürkism.

This course is designed to help students enhance their ability to think critically while they familiarize themselves with some philosophical questions and themes. The two main objectives in this course are to get the students acquainted with the thoughts of some prominent philosophers and to enhance their interest and knowledge especially on ethical questions having implications for human relations.

The aim of this course is to give information about the computers and software used in graphic design and to make creative works in accordance with the basic concepts and methods of desktop publishing.

At this course, the students are aimed to learn the planning and implementation processes of a campaign and creating visuals to be involved in a real campaign

In this course, students are key features of interpersonal communication and interpersonal communication activities that aim to shape the knowledge of the main approaches. Basic concepts of interpersonal communication such as self, emotion, dialogue, resolution, cognition are discussed through literature, cinema and new media.

This course includes concepts about public relations and public relations theories and practices. Students learn concept of PR, skills which PR professionals must have, PR processes, strategies and tactics, public opinion and persuasion, ethics and professionalism.

This course is designed to focus on the competencies needed for the planning and implementation of a successful advertising programme. Especially this course focuses on the place of advertising in marketing communication. The concept of advertising, historical development process and importance of advertising within market economy will also be held. Functions of advertising, advertising research and advertising media will be discussed in this course.

The objective of the course is to teach the importance of the protocol in social and business life. The protocol and courtesy rules must be followed by public or private institutions at the events. Also, it?s important to know social protocol for a good communication.

A general background in marketing communication will be useful for understanding the complexities of the marketing environment and creating opportunities for future success in marketing field. The purpose of this course is to introduce marketing principles and concepts about marketing communication and its practices. Introduction to contemporary marketing communication, role of marketing communication, consumer behavior, segmentation, targeting, positioning, communication and process, media strategy, sales promotion, PR, advertising are the points that will be examined through the course.

This course aims to explain the brand concepts such as brand positioning, emotional marketing, message strategies and communication practices.

One of the strategic management functions is Public Relations. At the same time PR workers give advises about communication strategies to their clients. Research is so important for public relations because there is competition in the sector. In this course the aim is to have knowledge about public relations research and evaluating.

In this course the processes which are part of the communication such as motivation, information flow, and integration will be analysed. The methods which provide healthy information flow between the external world and employees and public opinion are the main discussing points of the course

To give students basic information about management and organization and to teach management theories and functions.

The aim of this course is to comprehend the role of body language in communication and the strategic use of body. Gestures, posture, body language, facial expressions, distance, contact are some examples of the nonverbal communication messages and these are used strategically in fields such as cinema and politics.

,In the course, the use of web technologies, the possibilities and creative processes of the digital world and web analytics and search methods will be covered in the creation and implementation of dynamic marketing and advertising strategies.

Advertising Analysis course aims to teach the methods of analyzing different advertising texts in different types of media. Feature of a cultural text to be formed with the ad text messages, to ensure that the consumption of products and services, such as identifying the cultural values of a function are also available. Therefore, to denotations created by creatives, is also important connotations. The course will teach you to analyze the text in each ad on connotation semiotics.

This course makes students to use the social communication codes which are necessary in daily life. The course especially aims to enable the students in gaining some basic communication skills such as expressing her/himself in a rich way, listening the other in an active way, understanding and interpreting the other?s messages correctly.

This course aims to have students understand the importance of communication between the individuals and groups. Besides, it makes them learn about the meaning of being a leader and suggests some ways for them in solving problems. At the end of this course, students will be able to recognise some concepts such as leadership, group work, group consciousness, authority and management and also to have the answer for the question: ? How to be a leader?

Technological advances in the axis of the consumers occupy an important place on the agenda of social media. Course depends on public relations activities pursued, the image and reputation of taking part in what way social media-oriented campaigns, awareness raising and new media about being distinctive. Reaching target audiences, which indicate that the processes will be analyzed through examples of social media.

issues of interest about communication that make up the world agenda and our country and the problems will be examined .

The course will concentrate on different aspects of the management of advertising, both on an institutional basis in our society and free economy as well as a fundamental managerial function.

Examining volunteerism in terms of its historical aspects, social perspectives within several case studies is the basic issue which will be covered in the course. Besides, increasing students? social awareness and enabling them to expose volunteerism in practice are aimed.

This course aims students to have theoretical and practical skills which could achieve public relations campaign process by active learning.

This course will be conducted as an advertising workshop. Students will be expected to implement an advertising campaign as an advertising agency.

Public Relations are the management function between a long-term organization and the target audience of the organization's internal and external environment. How to plan and execute the event management strategically within the scope of this course will be covered.

In this course students will learn about the related points and procedure of human resources, system functions and public relations profession. Effects of human resources? functions to internal PR, internal communication and corporate culture will be discussed.

This course looks for the answers of the following questions: What percentage of the potential consumers can be reached? Which medium would be most effective to give the message of the advertisement? How often should the target audience see/hear the advertisement? Which period of time, in which market, in which geographical region should the target audience be aimed? What percentage of the budget should be used for the medium to get the most effect.

This course aims to provide authorship information and skills required in executing public relations program and thus practically teach how to plan and compose message design within the context of public relations management and advertising. This course includes subjects like the importance and aims of public relations authorship, printed and visual materials used in public relations and advertising. Also relationship between public relations specialists and journalists in news production process, creating effective message and writing process in public relations and edvertising authorship and applications relating media in public relations.

In this course, students gain a theoretical background about advertising research. Recognize the methods used in advertising research, understand the importance of advertising research for advertisers, advertising agencies and media.

This course aims to develop students? basic knowledge and skills related to customer relationship management.

It?s a theoretical weighted course that includes the contact with the axis of the principles of marketing and consumer behavior with psychological processes. The vision of the course is to examine the new marketing strategies and promotional concepts with consumer behaviour.

This course focused on the corporate reputation management, communication management and organizational behavior. In addition, in what way to manage the institution's reputation and branding process, underlined the sample investigations, "reputation" of the concept includes in-depth evaluation.The importance of reputation anda perception management in organizational behaviour and marketing communication process.

This course generate sales talents in the frame of marketing management, determining to effectiveness of sales force strategies and implication subjects are investigated and explained.

,The purpose of this course is to make students have knowledge about the relationship between current issues, news and media functions and responsibilities.

This course aims to have students understand the importance of communication between the individuals and groups. Besides, it makes them learn about the meaning of being a leader and suggests some ways for them in solving problems. At the end of this course, students will be able to recognise some concepts such as leadership, group work, group consciousness, authority and management and also to have the answer for the question: ? How to be a leader?

It aims to present the basic concepts which are necessary in advertising and also make students understand the relationships between the culture and advertisements. Some important topics are: The process of creating a meaning in advertising and the answers of consumer in that process. At the end of this course, students are able to learn that advertising is both an economical activity and art work and to recognise that the world is a large text to read and also an ad text is a part of it that needs to be analysed.

The aim of this course is to give students ability to discuss, to debate and to listen different ideas and express themselves without any prejudice.

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Preview of suitable topics about final Project is covered. The students are aimed to work and research on the expertise that students decided before. Choosing the topic, researching and taking precautions about expected errors are the objectives of the course. Criticism, comment, researching material and syntax info about Project are needed for the project.

The course consists of the new developments of final project which is created by student who completed Senior Project I, using some assumed problematic.

It?s a theoretical weighted course that includes the principles of marketing and consumer behavior in the axis of communication with a strategic context and the psychological processes. The main object is to examine the underlying elements of consumer behavior with the effects of consuming. (learning, attitude, perception, values and needs, culture, life style and personality, etc.)

Interaction, in line with the concepts of globalization and cultural diversity, public relations image analysis applications. To look at the differences in line of countries, the public relations sector, cultural, political, and economic development. Examination of the work in the field of international public relations companies.

This course aims to provide the students with presentation skills necessary for preparing and making presentations during their work life.

The aim of the course is to analyse the profesional works about integrated marketing, communications, social responsibility, corporate communications, product promotion services, etc. These analyses are important while preparing students to the sector.

Services marketing concepts and strategies have developed in response to the tremendous growth of service industries. The old dichotomy between product and services has been blurred in time and many products have been transformed into services. Therefore; anyone who is planning to enter the workforce today has a high % of chance to work in a service organization. The module aims to introduce key concepts and frameworks within services marketing and assess required strategies and tactics that organizations need for building quality services and strong brands. The content of the module provides knowledge needed to implement service marketing strategies that creates competitive advantage.

In this course, according to the principles of crisis communication, crisis communication management plan will be able to be mastered.

In this course, the students understand all the components of the medical marketing concepts, particularly in the pharmaceutical sector, and better evaluate business opportunities in this field for their future career.

Students from Public Relations and Publicity department have to attend internship programme to be able to have a bachelors degree. Students will be able to integrate their theoretical knowledge with practice through this course. They also will be likely developing skills about their occupation and be informed about sector.

The course aims to inform students about the basic concepts and principles of law.

Recognize the basic concepts of the course introduction to economics is the primary objective. Macros are two main sub-discipline of economics is aimed at this purpose and understanding of the basic theory of microeconomics.

The aim of this course is to provide the students with the knowledge and practicality about basic hardware, operating system and office applications and especially excel in order to be able to use computer programs in an administrative and operational manner.

The aim of this course is to gain knowledge of methods specific to social sciences in general and communication field in particular.

In this course, basic concepts of communication sciences are discussed critically. Modernization and globalization processes are problematized through the development of oral, written and visual cultures.

This course aims to teach the students who aim to be a good communicator, to teach the characteristics of their own language, to write and speak well and to use the elements of language successfully.

The aim of Art History course is to educate sensitive and responsible individuals who comprehend the place and importance of contemporary human being as a member of profession, adopt the indispensability of its intellectual development, gained the love of art.

This course aims to discuss communication arguments / theories within a historical process. The overall objective of the course is to examine the communication theories in the social, political and cultural contexts, discussing the social role of mass media in our daily lives. The course will also focus on new perspectives that are in use and the changes in media and will provide comprehensive information about the relationships between society and the viewer / the user.

Communication Ethics course is designed to discuss the basic approaches, principles and theories in the field of ethics, historical processes and social contexts.

The aim of this course is to introduce students to the basic concepts of communication law, to comprehend the link between fundamental rights and freedoms and the field of communication and to gain knowledge about intellectual rights.

In addition to working for others, it is aimed that the students, who are aimed to have the characteristics, knowledge and competencies that can establish their own business, will be able to reveal the entrepreneurial characteristics that exist in them and acquire the necessary equipment to develop them

This is an elemantry english course designed for beginners of English language. The students are expected to develop four basic language skills; listening , speaking , reading and writing through various kinds of teaching techniques and practices. The students are exposed to basic language structures and vocabulary with the help of authentic materials within real life context.

This course is the continuation of ING 171and aims at developing basic language skills. The course is also designed to enrich the students vocabulary range with the help of materials within real life context. The student will be able to use various communication and raeding strategies by the end of term. ING 171 (English I) is also prerequisite for ING 172 (English II)

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To create awareness among students about "career"; to help students to make a personal career planning by gaining awareness of their interests, personal characteristics and values and by getting to know different sectors.

This course provides a sampling of problems and methods used by sociologists, with concrete examples from everyday life, history, and contemporary events.

In this course, the studies will be made about the understanding, explanation, reading and writing, various features of written explanation will be considered and examined with critical viewpoint. The punctuation marks which are the basis of the written explanation and writing rules will be made evident and the correct use of such rules for efficient and sound expression will be elicited.

In this course, the studies will be made about the understanding, explanation, reading and writing, various features of written explanation will be considered and examined with critical viewpoint. The punctuation marks which are the basis of written explanation and writing rules will be made evident and the correct use of such rules for efficient and sound expression will be elicited.

The aim of this course is to analyze why the political thought changes, what are the social and economical dynamics supporting the new expectations. The main line of this course is as it follows: The economic changes occurring from the changes of production relations create different expectations, demands and needs. New political solutions emerge related to these needings. The demands for liberalism, conservatism, socialism, communism, fascism and open society pluralism are the products of these new political approaches emerging from economic changes.