This course examines change and organizational change concepts, causes of organizational change, globalization and organizational change, change in internal and external environmental conditions, organizational change management, organizational change management in management approaches, change management models, change management programs, change leadership, change resistance and ways of coping.

This course aims to develope an understanding of basic marketing concepts as they apply in brand management and brand assest.

In this course, the concepts of leadership, differences between manager and leader and leadership theories will be covered.

This course analyse the relationship between advertising and brand identities in international context and investigates various practices throughout the world.

Gelişen ve gelişmekte olan tüm ülkelerin küresel veya yerel boyutta yaşadığı veya yaşaması muhtemel olan kriz türleri incelenecek, kriz öncesi ve sonrası yapılması gereken çalışmalar, krize etkin ve acil müdahale, stratejik kriz planlaması ve yönetimi gibi konular incelenecek ve halkla ilişkiler departmanlarına düşen sorumluluklar belirlenecektir.

The aim of the course is to address the recent transformation in many countries at airports operated by central or local authorities for many years and to discuss new trends in the airport industry within the framework of airport operation / management models. The course will cover the definition of the airport concept by the International Civil Aviation Organization (ICAO), tracks and other infrastructure facilities for aircraft landings, departures and surface movements; the importance of terminals in the exchange of air and land modes between passengers and air transport; as well as the importance of starting innovative and innovative structuring of airport operations at airlines, airport public that among the main causes of transformation for business financial constraints with public business efficiency problems and aerospace "public service" the need to redefine the concept that occurs in the world and in Turkey will be processed new airport management model and samples will also be analyzed in Turkey.

The changing world climate and the politics of the countries are constantly facing unexpected danger or opportunities. The ability of institutions to maintain their existence depends on their ability to protect themselves from these threats or to evaluate opportunities. This course is to teach how to use the crisis periods and public relations in the aviation sector in the purposeful institutions. This course covers topics such as Crisis Concept, Crisis Management, Crisis Management Processes, Crisis Stages, Crisis Stakeholder Impact, Crisis Management in Aviation, Crisis Management in Turkish Civil Aviation.

The aim of this course is to provide the students with a basic understanding of the basic concepts of civil aviation, civil aviation organizations (ICAO, EASA, EUROCONTROL, etc.) and legislation, airlines, airports and operations, aviation rules, air traffic authorities and all aspects of aviation management.

The aim of this course is to provide the students with a basic understanding of the general aviation concepts, airport business, marketing, environment and capacity management, operational planning, ATC, communication and crisis management in aviation and all related aspects of aviation management.

The course will examine the concept and the classifications of human rights, as well as the
conceptual content of selected human rights and freedoms, and will discuss the specificity of
these concepts as criteria for human rights.

The course will examine the concepts of citizen and civic rights in their various dimensions
and historical background, and will discuss the specificity of the way of looking at human
affairs, developed by the consciousness of being a citizen and the relationship of this way of looking with the protection of human rights.

Objectives of the course is the Turkish economy in historical perspective to examine the fundamental issues current developments and to monitor, analyze their causes and to discuss the phenomenon of globalization.

Communication History is an interdisciplinary which welcomes contributions adressing Press and society from the fifteenth century to the present . Its perspective is both historical and international,exploring all forms of serial puplications, covering a wide area of Press History during Ottomans and after.

This course covers some issues such as sales and customer relations, understanding customer expectations, requests and needs, closing sales steps and sales, creating customer satisfaction and loyalty.

The content of this course involves the definition, organization and analysis of various financial statements (balance sheet, income statement, cash flow statement and fund flow statement, statement of changes in the stockholders? equity, dividend distribution table).

In this course, the preparations of financial statements and accounting records with regard to basic concepts of accounting and the principles of uniform chart of accounts.

This lecture by showing the difference brand from product explain what is brand, why is so important and the meaning of brand for consumers and underline the developed strategies in order to manage correctly. Also gives details of identity and image to explain how to create and perceive brand equity. During the lecture, practices that depend on brand management and various brand simulations are evaluated.

The aim of the course is to understand the management of organizational development and change processes and identify the tools of individual and team development, to grasp the management of change with the help of case studies and applications

In this course hardware, software, network, database management systems, e-commerce, information security and decision support systems will be examined.

This course includes some topics such as the concept of corporate governance, corporate governance principles, the emergence process of corporate governance and the relationship between internal control system and corporate governance.

The purpose of this course is to provide the students with the modern management techniques that are used for sustainability of competitive advantage for business and give them up-to-date information. The main subjects of this course are business environment, organizational structure and management of culture, innovativeness and entrepreneurship, planning and decision-making

In this course; the concept of customer experience, cross sections of customer experience, customer experience management models, experiential research, experiential journey map, experiential segmentation, targeting and positioning, experience design, experience resources, experiential marketing communication, measuring customer experience and managing customer experience initiative will be covered

In this course, the foundations of the field of organizational behavior, its historical development, purpose and importance, as well as interpersonal communication, group dynamics, leadership, motivation, power and authority, conflict and stress management, change management, organizational culture and ethical behavior will be covered.

In this course, the stages of strategic decision-making, components of strategic management, the economic and noneconomic aims of the company, SWOT analysis, globalization and global strategies, the implementation of strategies will be explained in detail.

In this course, the concepts of leadership, leadership and motivation theories will be covered.

This course includes; the concept of ethics, comparison of ethics and morality, ethics? Relation with other sciences, the history of business ethics, the importance of business ethics, the importance of developing ethical culture and management ethics.

This course covers the definition and characteristics of crisis, characteristics of crisis situation, types of crisis, crisis creating factors, crisis process and definition, purpose and features of crisis management as well as crisis management process and types of crisis management.

Some topics such as basic concepts related to performance and performance management, the aims and benefits of performance management system, ways of achieving high performance, relationship between institutional and individual performance, performance management process, performance planning, individual, team and institutional development plan, evaluation, performance measurement and evaluation methods, performance improvement and feedback process are discussed in this course.

This course primarily focuses on the concepts of communication, conflict and negotiation, and covers leadership skills, time and meeting management, which have an important role in the management of conflict and negotiation process, factors affecting negotiation, conflict management, conflict management processes and techniques, factors affecting conflict management, negotiation process, negotiation strategies and tactics, negotiation skills, problem-solving, persuasion, effective communication, power-authority.

In this course, the topics such as how to develop new ideas, prepare the business planning and improve the innovation will be examined.

This course is designed to examine the effect of the movement of thought, also known as critical theory developed around ?Frankfurt School? in the 1930s, on the critical perspectives within the scope of management and organization. In the international arena, the existence of the critical studies within the scope of management and organization are firstly based on Marx and Weber's theories in terms of the classical theories. Critical based different epistemological and ontological assumptions of Critical Management Studies (FYR) will be discussed in this course from the classical theories to the present day, mainly the Frankfurt School and later ?critical perspectives? affected by continental philosophy will be examined in a broader sense and as a whole to include FYR. Subjects of introducing instrumental use of knowledge; questioning of the concepts that are accepted natural and considered as if there is no alternative; the awareness of the researcher about what kind of role he has on the current issues and revealing the structures of domination will be discussed in relation with studies of management and organization of critical tradition as having four emphasis.

Importance of communication taking place in marketing activity is increasing day by day. Marketing, sales, advertising and PR are all complementary functions of the same process. Attended students would learn these functions and the integrated usage and to investigate theoretical and practical applications.

This course focused on the theories, concepts, strategies and processes of persuation. Students are going to examine persuasion strategies and processes in contemporary societies and their advertising, marketing, and public relations campaign in the applications. In addition, the role of language, culture, media and message content will focus on the issues.

New Trends in Advertising course examines advertising new trends in the globalized world and also focus on advertising strategies updated. This course aims students to have theoretical knowledge about the new advertising ideas and practices and also learn about advertising in the national and international level.

This course focused on the corporate reputation management, communication management and organizational behavior. In addition, in what way to manage the institution's reputation and branding process, underlined the sample investigations, "reputation" of the concept includes in-depth evaluation.

The course aims to enable students to comprehend modern and postmodern marketing as well as the reflections of the developments made in the process from the modern to the postmodern and the needs of the new customer.

Corporate social responsibility (CSR) concept will be examined in detail in this course. CSR concept will be discussed on the basis of of similarities/ differences and connections with other communication practices like public relations, marketing communications and internal communications. Theoretical and historical development of CSR will be evaluated by considering ethical aspects. CSR concept will be discussed in terms of practices in national and international levels multi perspectively. The aims and functions of CSR practices will be analyzed with case studies and theoretical approaches.

This course aims to examine how political parties, political actors and candidates utilize marketing practices to win the elections and stay on task.

Students are going to strategically analyze a professional practice on marketing communication. Adding to this, they will be expected to write conclusions in accordance with the rules of writing a scientific paper.

Master thesis which is respected as a scientific study contributes to the field starts with students? definition of a problem in the light of their knowledge gained through the programme. The course consists of the processes of developing research hypothesis, literature overview, data gathering and analysing, expressing findings effectively with the guidance of the thesis advisor. At the end of this process, the student masters at the field that he has prepared the thesis and adopt scientific thinking, research methods and ethical considerations. Master thesis is compulsory for master programmes with thesis.

This courses traces the historical development of the media studies and paradigms. With a specific attention to critical and cultural studies approach, the course discusses various theoretical approaches to the relationship between media, society and culture.

The aim of this course is to enable students to discuss the basis of the language of cinema that are the developments, applications, theories and theorists in the field of editing within the historical development process with sample works and within editing methods and techniques.

This course deals with the technical and content features of the television medium, different expression methods depending on program types, the transformation of program design with changing target audience characteristics, and the impact of new media television broadcasting on program content.

This course aims to discuss the social transformations within the framework of the concepts of communication and technology.

As a linguistic art, both theoretical as well as the student develops perceptual. Students will learn to look at art in a different direction: art and language, as a language of art. Course, all the cinematic elements appropriate linguistic structure, particularly films studied.

This course aims to provide the students with the ability to analyze the theoretical and practical aspects of science fiction films. The traditional approach to the analysis of science fiction films is generally mythological, artistic and literary. While analyzing, the technologies of modern and postmodern periods should be examined in detail. In particular, there is a need for theoretical knowledge based on relativity and quantum mechanics and explanations based on them. The course includes a holistic approach to analysis including scientific, historical and structural critics.

This course aims to provide the students with the ability to analyze the theoretical and practical aspects of digital culture. The traditional approach to the understand of digital culture is generally based on modernist .While analyzing, the technologies of postmodern period should be examined in detail. In particular, there is a need for theoritical knowledge based on network theories and explanations based on them. The course includes a holistic approach to analysis including postmodern age, network theories, network generation and digital culture.

Mass production and consumption of music and its transformation into a product that can be bought and sold in the era of industrialisation, affects the music-culture relation as well as the music-society relation. This course that handles music in context of the changes in production and consumption, aims to analyse the cultural dynamics of popular music as a consumption tool.

Main periods, waves, directors and film production phases of Turkish Cinema will be handled from historical, economical, ideological and aesthetical perspectives. Contemporary directors of Turkish Cinema and the new tendencies in film production will be handled.

The topics of this course are the reasons of international migration, the historical development of international migration as a phenomenon, the policies applied by responsible bodies throughout this history as well as the types of international protection regarding international migration and its legal dimension. In this course, these topics will be held with specific reference to different cases of international migration in the world and in Turkey. Each topic will be investigated and discussed with its political, legal, economic, ideological, religious and ethnic aspects.