This course discusses the concepts of understanding, explaining and interpretation on the basis of the texts of philosophers from the field of hermeneutics; such as Dilthey, Gadamer, Habermas and Ricoeur.

It is aimed at students to have competent artistic knowledge about film production in this direction. The students complete the semester with a production file that includes all the stages of a cinema film.

It is aimed to design stages of a cinematography film one by one and to make film production of the students in this direction. The students complete the semester with a motion picture film that includes a film production scenario, all the stages on the screen.

The aim of the course is to understand the place and the importance of the text in audiovisual art activities; Students have the knowledge and skill to form a text that will be the basis for a visual auditory artwork by way of a question and / or a thought.

This course discusses the essence of plastic arts and its contribution to cinema which contains in itself other arts, within the context of of form-meaning. Although different disciplines, cinema and plastic arts
have a huge number of common characteristics that are similar and combine on the same basis. Thus, course deals with the mutual aesthetic elements that makes cinema approximate to plastic arts, as well
as the contributions of the variables regarded as basic principles of plastic arts such as composition which is constituted of light, color, texture, rhythm,balance to cinematographic structure. Evaluating the effects of plastic elements to the narrative of cinema aesthetically, course gives the opportunity to evaluate films with regard to aesthetics by providing guidance for those who want to criticize films in terms of aesthetics and film makers who would like to bring an aesthetic dimension to their films.

This course examines socio-economic formations from the outset by studying their basic dynamics and considering modern society and its aftermath as arts and ideologies.

This course analyse the relationship between advertising and brand identities in international context and investigates various practices throughout the world.

Gelişen ve gelişmekte olan tüm ülkelerin küresel veya yerel boyutta yaşadığı veya yaşaması muhtemel olan kriz türleri incelenecek, kriz öncesi ve sonrası yapılması gereken çalışmalar, krize etkin ve acil müdahale, stratejik kriz planlaması ve yönetimi gibi konular incelenecek ve halkla ilişkiler departmanlarına düşen sorumluluklar belirlenecektir.

The aim of the course is to understand the management of organizational development and change processes and identify the tools of individual and team development, to grasp the management of change with the help of case studies and applications

Some topics such as basic concepts related to performance and performance management, the aims and benefits of performance management system, ways of achieving high performance, relationship between institutional and individual performance, performance management process, performance planning, individual, team and institutional development plan, evaluation, performance measurement and evaluation methods, performance improvement and feedback process are discussed in this course.

Importance of communication taking place in marketing activity is increasing day by day. Marketing, sales, advertising and PR are all complementary functions of the same process. Attended students would learn these functions and the integrated usage and to investigate theoretical and practical applications.

This course focused on the theories, concepts, strategies and processes of persuation. Students are going to examine persuasion strategies and processes in contemporary societies and their advertising, marketing, and public relations campaign in the applications. In addition, the role of language, culture, media and message content will focus on the issues.

This course focused on the corporate reputation management, communication management and organizational behavior. In addition, in what way to manage the institution's reputation and branding process, underlined the sample investigations, "reputation" of the concept includes in-depth evaluation.

The course aims to enable students to comprehend modern and postmodern marketing as well as the reflections of the developments made in the process from the modern to the postmodern and the needs of the new customer.

The purpose of this course is to enlighten the developing marketing concept. How web, mobile and other interactive platforms in the world of marketing are used and how they serve in the market will be discussed.

Corporate social responsibility (CSR) concept will be examined in detail in this course. CSR concept will be discussed on the basis of of similarities/ differences and connections with other communication practices like public relations, marketing communications and internal communications. Theoretical and historical development of CSR will be evaluated by considering ethical aspects. CSR concept will be discussed in terms of practices in national and international levels multi perspectively. The aims and functions of CSR practices will be analyzed with case studies and theoretical approaches.

This course aims to examine how political parties, political actors and candidates utilize marketing practices to win the elections and stay on task.

The aim of this course is make the student conduct a research supervised by a thesis advisor from the beginning to the very end starting from the statement of a research question to data collection and analysis, using technical, theoretical and applied knowledge and skills obtained from the program courses and write a thesis from this research, as well as equip the student with skills and competencies required as a postgraduate applicant and researcher.

The aim of this course is to enable students to discuss developments, applications, theories and theorists in the field of editing within the historical development process with sample works.

This courses traces the historical development of the media studies and paradigms. With a specific attention to critical and cultural studies approach, the course discusses various theoretical approaches to the relationship between media, society and culture.

The aim of this course is to enable students to discuss the basis of the language of cinema that are the developments, applications, theories and theorists in the field of editing within the historical development process with sample works and within editing methods and techniques.

This course deals with the technical and content features of the television medium, different expression methods depending on program types, the transformation of program design with changing target audience characteristics, and the impact of new media television broadcasting on program content.

This course aims to discuss the social transformations within the framework of the concepts of communication and technology.

As a linguistic art, both theoretical as well as the student develops perceptual. Students will learn to look at art in a different direction: art and language, as a language of art. Course, all the cinematic elements appropriate linguistic structure, particularly films studied.

This course aims to provide the students with the ability to analyze the theoretical and practical aspects of science fiction films. The traditional approach to the analysis of science fiction films is generally mythological, artistic and literary. While analyzing, the technologies of modern and postmodern periods should be examined in detail. In particular, there is a need for theoretical knowledge based on relativity and quantum mechanics and explanations based on them. The course includes a holistic approach to analysis including scientific, historical and structural critics.

The aim of this course is to criticize the dominant way of life which depends on media images that are build by the central perspective regime. At the same time it aims to make the participants to think on the possibilities of different types of seeing/thinking.

This course aims to provide the students with the ability to analyze the theoretical and practical aspects of digital culture. The traditional approach to the understand of digital culture is generally based on modernist .While analyzing, the technologies of postmodern period should be examined in detail. In particular, there is a need for theoritical knowledge based on network theories and explanations based on them. The course includes a holistic approach to analysis including postmodern age, network theories, network generation and digital culture.

Mass production and consumption of music and its transformation into a product that can be bought and sold in the era of industrialisation, affects the music-culture relation as well as the music-society relation. This course that handles music in context of the changes in production and consumption, aims to analyse the cultural dynamics of popular music as a consumption tool.

Main periods, waves, directors and film production phases of Turkish Cinema will be handled from historical, economical, ideological and aesthetical perspectives. Contemporary directors of Turkish Cinema and the new tendencies in film production will be handled.

This course will examine cultural studies approach as it emerged in Britain and spread to other countries. Students will be exposed to the interdisciplinary nature of cultural studies, and its openness to global as well as local contributions.

This course traces back the birth of Yeşilçam Cinema, its development, its periods, the trends it took part in, the attempts of creating the language of Turkish Cinema, national cinema, white cinema, social realist cinema and the contributions of the directors Muhsin Ertuğrul, Lütfü Akad, Metin Erksan, Halit Refiğ, Memduh Ün, Atıf Yılmaz, Yılmaz Güney, Yücel Çakmaklı and Yavuz Turgul to the Turkish Cinema.