1

To be able to critically discuss and interpret the basic theories, concepts, methods, tools and ideas of Public Relations and Publicity, Advertising and Marketing Communication fields.

2

To able to employ the theoretical knowledge acquired in the fields Public Relations and Publicity, Advertising and Marketing Communication in application areas and to carry out internal and external communication activities of the institutions it serves in this field under extraordinary conditions.

3

To be able to collect, explicate and employ the necessary data for producing, diffusing and maintaining the content by scientific methods in the fields of Public Relations and Publicity, Advertising and Marketing Communication.

4

To consider professional ethic values and principles of corporate social responsibility while generating and analyzing the projects in the field of Public Relations and Publicity, Advertising and Marketing Communication. In this context can be able to pay attention to workplace health and safety issues.

5

To be able to use different disciplines and different parameters while developing solutions for communication problems in the fields of Public Relations and Publicity, Advertising and Marketing Communication and take responsibility in the solution of these problems individually or as a group member.

6

To be able to critically evaluate the sector practices in the fields of Public Relations and Publicity, Advertising and Marketing Communication; develop communication oriented original ideas and establish a relationship between creativity and needs

7

To be able to follow the latest developments in Public Relations and Publicity Advertising and Marketing Communication field closely; to be able to determine regularities and changes in the fundamental dynamics of the field.

8

To grasp the importance of research in the fields of Public Relations and Publicity, Advertising and Marketing Communications, to know the ways to access information, evaluate data, master the research methods and practice, use the related tools. In this direction can be able to plan, implement and control media.

9

To be able to use computer programs in design, use of information and communication technologies in level required by the field. To have the ability to select and use the contemporary tools required in this field.

10

To be able to express himself / herself well, to make effective presentations and to behave in accordance with social behavior rules by transforming ideas into images in the fields of Public Relations and Promotion, Advertising and Marketing Communication.

11

To be able to follow national and international legislation, quality standards, information, methods, researches related to Public Relations and publicity field by using a foreign language and to communicate with colleagues.